It was a pleasure working with Mark and his team. They understood exactly what we wanted and went above and beyond to ensure the project was delivered on time. Their dedication and expertise made the process smooth and efficient”
When Toy Fair 2021 was cancelled due to COVID-19, Jazwares turned to Mark Weeks Photo & Video to find a fast and effective way to showcase their latest prototypes to retail buyers in just three weeks.
A Race Against Time
With only three weeks to prepare for their virtual sales meetings, we conducted a rapid online strategy session. It was clear that a combination of high-quality still photography, 360° product imagery, and engaging video content would provide the strongest foundation for Jazwares to present their new toy line. Our goal was to create digital assets that could effectively replace the experience of handling physical prototypes while maintaining excitement and buyer engagement.
Bringing the Vision to Life
We established a consistent visual style that reflected Jazwares’ brand identity, ensuring uniformity across all assets. Once the "look" was approved, we launched into full-scale production, working intensively over two weeks—shooting for up to twelve hours a day, followed by late-night editing sessions. The result? Over 500 digital assets, including:
