When the marketing manager of Imperial London Hotels approached Mark Weeks Photo & Video, they faced a unique challenge: How do you visually differentiate seven hotels in Central London, whilst maintaining a consistent brand identity?
The Brief
Imperial London Hotels needed a comprehensive suite of imagery showcasing everything their hotels had to offer—from luxurious rooms and modern event spaces to curated dining experiences and professional business facilities.
- Bespoke library of imagery to be used across all platforms—printed materials, website content and social media content
- Imagery for individual hotel promotions as well as for the group as a whole
Capturing the Essence of Imperial Hotels
Our brief required us to photograph every aspect of seven of their properties, including:
- 50+ hotel rooms—from stylish suites to comfortable standard accommodations
- 20+ conference & event spaces—highlighting capacity, layouts, and facilities
- Extensive food & beverage imagery—showcasing dining options, menus, and presentation
- Bespoke lifestyle photography—featuring models to reflect the hotels’ diverse clientele
- Product photography featuring the rooms and amenities offered by each hotel. Used on hotel website, third-party booking sites, printed materials and for PR
- Lifestyle shots used for in-hotel signage, digital displays and printed brochures
- Food & beverage shots used for social media posts
- Neighbourhood lifestyle shots for use as part of Imperial Hotel's Bloomsbury Insights
The Impact
This newly created image library became the foundation of Imperial London Hotels’s rebrand, providing them with versatile, on-brand content for their website, social media, email marketing, in-hotel signage, and print materials.
- Updated, fresh imagery for use across the hotel group and for each hotel individually
- Imperial Hotel specific images—no generic stock imagery required.
Enhancing the Guest Experience with Virtual Tours
With many of their hotels newly refurbished, Imperial Hotels saw an opportunity to update their digital presence.
- Google-integrated virtual tours to replace outdated content
- 360° walkthroughs of event spaces to improve the customer experience
This upgrade gave potential guests and event planners a realistic, interactive view of the hotels before they even stepped inside with the aim of increasing engagement, trust, and conversions.
- Google virtual tours freely available to anyone with a connection to Google
- Specific point URLs for sales people to share a space with a prospective customer
- Google-rich content helps increase search engine optimisation
Showcasing the New Flagship Business Centre
Imperial then invited us to capture their brand-new business centre at the Royal National Hotel, designed to attract corporate clients and business travellers. Our content package included:
- Professional photography of meeting rooms, workspaces, and lounge areas
- A detailed virtual tour to give prospective clients a first-hand experience
- Short-form video content optimised for LinkedIn, Instagram, and their website
By creating a multi-channel content strategy, we helped increase their market presence across digital platforms.
- Video assets for attracting more clinicians
- Snippet video assets for social media
- Photo assets used for printed materials, website content and social media content
Executive Portraits: Strengthening the Brand’s Professional Image
To further enhance their brand presence, Imperial Hotels tasked us with photographing senior management team portraits.
Working closely with their marketing team, we developed a polished yet approachable style with both a plain background and environmental style portraits. These images were used for press releases, LinkedIn profiles, and corporate presentations, reinforcing trust and professionalism.
- Consistent on-brand portraiture for all executives, for use on website and LinkedIn
- Unique lifestyle portraits of each hotel General Manager for use on press releases and social media
To document this process, we’ve utilised:
- Time-lapse photography offering a comprehensive view of the hotel’s transformation, highlighting the key stages of the 18-month renovation.
- Drone and on-the-ground video footage—providing both aerial and detailed interior shots of the work in progress.
- Architectural mock-ups & renders—showcasing the envisioned future of the hotel.
- With the ideal vantage points for the time-lapse camera, we’ve created a powerful visual record of a project that will shape the future of the Imperial Hotel and enhance its iconic status in central London.
As the transformation continues, we’re excited to share the final results once the project is completed, offering a lasting visual testament to the hotel’s remarkable journey and its upcoming debut as a flagship property.
Documenting the Imperial Hotel’s Transformation
Currently undergoing a major “once-in-a-generation” refurbishment, we have the privilege of documenting the Imperial Hotel’s transformation as it evolves over 18 months. This refurbishment will culminate in the hotel’s reopening in 2026 as a four-star deluxe flagship property.
The Imperial Hotel, located near Russell Square, was originally opened in the early 1900s. However, in 1967, the original building was demolished due to structural issues and outdated facilities. A new building was completed in 1970, marking the hotel’s modern incarnation, which has remained a significant part of the London landscape.
Now, as the hotel undergoes a complete renovation, we are using video, still, and time-lapse photography to create a visual timeline of this monumental transformation. This approach allows us to capture the full scope of the refurbishment, showing its progress in a dynamic, engaging format.
- Historical visual record of a once-in-a-generation refurbishment
- Video and print assets to be used on company website and across social media
Through high-quality photography, immersive virtual tours, engaging video content, and executive portraits, we provided a cohesive yet distinct representation of each hotel and a cohesive library for the group as a whole.
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