When we met energy-based device company Lynton, its goal was clear: to highlight the innovation, expertise, and reliability behind its advanced laser technologies for clinicians.
Mark Weeks Photo & Video partnered with Lynton to craft a rich suite of assets, starting with a compelling testimonial video–a visual centrepiece that set the tone for the entire collaboration.
A story told through video
We began by creating a dynamic testimonial video that highlighted the transformative results Lynton provides, pared with insights into the unparalleled expertise and customer support offered by its team. Featuring a mix of real clients, clinicians, and professionals, the video brought authenticity and impact to Lynton’s messaging, reinforcing its reputation as a trusted leader in the industry.
- Video assets for attracting more clinicians
- Photo assets used for printed materials, website content and social media content
Behind the scenes of success
Producing this video required careful planning. From sourcing models to collaborating with stylists and makeup artists, we ensured every detail aligned with Lynton’s vision of excellence. To complement the video, we captured high-quality photography, blending team portraits, product shots, and action images into a cohesive and professional visual identity.
The results spoke for themselves. With this initial video as the foundation, Lynton’s marketing efforts gained new momentum, prompting them to commission four additional case studies over the next three months.
- Video assets for attracting more clinicians
- Snippet video assets for social media
- Photo assets used for printed materials, website content and social media content
Expanding the vision
With each project, we tackled diverse clinical settings, tailored messaging, and technical challenges. Our visuals consistently conveyed the trust and heritage, alongside the benefits of Lynton's technology, positioning its brand front and centre in an increasingly difficult market.
- Photo assets for use in promotional materials both in print and electronically
- Photo assets for use in training materials to support Lynton practitioners
Building trust, one image at a time
Recognising the importance of personal connections, we also captured approachable, professional portraits of Lynton’s team. These portraits humanised the brand across platforms like the website, LinkedIn profiles, and conference materials.
- Consistent portrait photography for use on website & LinkedIn
- In-situ photography of key team members in action, speaking and presenting
Reinforcing the brand
As part of its comprehensive rebrand, Lynton tasked us with creating bespoke stock imagery that covered every facet of its business. From the redesigned showroom to manufacturing processes, the imagery unified its visual identity and underscored its commitment to quality and innovation.
- Library of bespoke stoke imagery for use across print, website, training materials, social media and partner materials
Celebrity endorsement
Lynton’s collaboration with TV presenter Anthea Turner offered another opportunity to elevate the visibility. We produced a series of videos and photographs featuring Anthea, aligning her trusted public persona with Lynton’s brand values.
- Video asset for in-clinic displays
- Photo assets for Press, social media, and website content
Through strategic storytelling, professional execution, and ongoing collaboration, we’ve helped Lynton amplify its voice in the energy-based device market. The videos and imagery we created demonstrate how our partnership brought its cutting-edge technology to life.
Watch the video.